Dance, Don’t Douche is a packaging redesign for Garden of Life’s Women’s Health Prebiotics, made for the 2026 Model Young Competition.

DANCE, DON'T DOUCHE

DANCE, DON'T DOUCHE

Even though doctors used to recommend douching as a form of birth control, studies have found it’s ineffective and leads to more health issues like cancer, STDs, and PID

"Despite clinicians consistently advising against vaginal douching, 29 - 92 % of women worldwide report douching."

—Systematic Review of 48 Global Studies
"In the United States, almost one in five women 15-44 years old douche."

—U.S. Department of Health and Human Services’ Office on Women’s Health 2026
"The majority (87.2%) of women who douched were unaware of the harmful health effects associated with the practice."

—Women’s Health Study in Ghana 2019

Design Goals

Playful brand language and graphics that destigmatize vaginal health care and discreetly challenge commonly believed myths about it:

“Biotics for your biome” visible on the cover

“Dance, Don’t Douche” only visible for the user

Accessible

Clear branding for anyone to understand what the product is and does, with the structural design being easy to open but still child-proof

Unboxing Experience

Sustainable

Meeting legal and moral standards with mono-plastic pill packs rather than less eco-friendly plastic bottles

Inspiration

Ideation

Interesting but requires manufacturing changes…

Reveals product but less secure…

Secure & conceals branding

Refinements

Reveal

Cut-out (revealing product inside) changed from accentuating flap form to highlighting graphics

Color Palette

Natural, empowering, and feminine swatches from the Garden of Life Logo

Typography

Trustworthy and easily readable, but also fun and personal (especially the concealed branding)

Graphics

Shapes that look like dancing people were chosen to match the phrase and playfulness of the branding

Final Packaging Net

Final Design

Packaging has the power to educate and inspire consumers for the better